Co je to copywriting?

There are many definitions of copywriting. In the strictest sense of the word, copywriting refers to writing advertising texts (headlines, slogans, brochures etc.) in order to sell a product or a service. This definition is correct however it is not comprehensive.

Copywriting is both an art and a science. It is about selecting the right types of words to promote a product, a service, or even a person or an idea. Words must be carefully chosen, edited, combined one with another in order to construct a text which persuades the reader to undertake a specific, measurable activity.

The objective of copywriting is not always to sell something immediately, but to convince the reader to carry out a specific activity. This can be sending an email, making a call, clicking on a link etc. These activities will further support sales in the future.

Why should you contact me to help you with copywriting in Czech or English?

  • Because, just like you, I understand how important copywriting is for your business activities and business plans.
  • Because I care and I want your text to be as effective as possible in order to fulfilyour objectives.
  • Because I have done nothing else all my life but work with words – I read, translate and write.
  • Because I can offer you copywriting directly either in Czech or English for one fee, saving you money on paying first for the copywriting and then the translation.

Copywriting for SEO optimisation

Copywriting is highly important for internet presentations. It is an integral part of SEO optimisation. The idea is to create a text which will enable users and search engines to easily and quickly find your website.

Internet search engines recognise good quality texts and they will rank your website higher. Therefore, copywriting of internet pages will help you attract new clients.

When working on a text for your website, it is either possible to amend the existing text or to propose a completely new content. It is important to bear in mind that the information must work hand in hand with the structure of your website.

To summarise, copywriting is highly effective for all business activities and it will help you attract potential clients, catch their attention and make them act.

Copywriting is something I truly enjoy. And if one enjoys doing something, you can usually tell by the result. Drop me a line.

Copyright © 2013 Helena Berger
Tvorba webových stránok In Motion