Frequently asked questions

  • What are source and target languages?

    The source language is the language from which you translate.
    The target language is the language into which you translate.


    The source material can be in Word, Excel, or Power Point, but also PDF or jpg. If the source material is in PDF, it is cheaper for the customer to submit a PDF in rewritable format. For PDFs and jpgs which cannot be rewritten we have to charge a higher fee as the translation is more time-consuming.


    Generally, the standard number of words translated per day is 2,000. This means that the standard deadline for a document of 10,000 words is one working week. Translations of documents exceeding 2,000 words per day, and orders of less than 2,000 words placed after 3 pm with delivery for the next day, and translations done over the weekend or a bank holiday are therefore classed as urgent translations.


    Proofreading can be divided between linguistic and non-linguistic. A linguistic proofreading refers to checking a text in terms of the language, i.e. correcting grammar, style and typing errors.

    A non-linguistic proofreading checks the text in terms of technicalities and factual content, i.e. factual mistakes in the text, adjusting the format of the text etc. The best final result is ensured if both types of proofreading are carried out together.

  • What is copywriting?

    There are many definitions of copywriting. In the strictest sense of the word, copywriting refers to writing advertising texts (headlines, slogans, brochures etc.) in order to sell a product or a service. This definition is correct however it is not comprehensive.

    Copywriting is both an art and a science. It is about selecting the right types of words to promote a product, a service, or even a person or an idea. Words must be carefully chosen, edited, combined one with another in order to construct a text which persuades the reader to undertake a specific, measurable activity.

    The objective of copywriting is not always to sell something immediately, but to convince the reader to carry out a specific activity. This can be sending an email, making a call, clicking on a link etc. These activities will further support sales in the future.

  • Copywriting for SEO optimisation

    Copywriting is highly important for internet presentations. It is an integral part of SEO optimisation. The idea is to create a text which will enable users and search engines to easily and quickly find your website

    Internet search engines recognise good quality texts and they will rank your website higher. Therefore, copywriting of internet pages will help you attract new clients.

    When working on a text for your website, it is either possible to amend the existing text or to propose a completely new content. It is important to bear in mind that the information must work hand in hand with the structure of your website.

    To summarise, copywriting is highly effective for all business activities and it will help you attract potential clients, catch their attention and make them act.

Copyright © 2013 Helena Berger
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